Today, I’m going to tell you how I built a system that gathered 2,976 qualified leads with zero dollars in ad spend—and ultimately generated millions in revenue.

The concept was simple: Instead of the typical sales strategy of “Call us with your questions” (which sounds like a customer service nightmare), I shifted to “Schedule a Build Call”.

It changed the game.

Every single slot on my calendar was full of qualified leads, and I never spent a dime on advertising.

Why?

Because this approach:

• Put the power in the hands of future customers
• Framed the conversation as a partnership, not a pushy sales pitch
• Made it easy for people to get help while setting the right expectations

This week, I’ll walk you through exactly how I built this system.

Next week, I’ll show you how I drove people to it.

Here’s the simple four-step process:

1. Set up an online form that qualified the leads
2. Redirect the form submission to a scheduling page
3. Call the lead at the scheduled time (30-minute call)
4. Send a post-call parts list and invoice

Now, let’s break down how it worked.

I used 123FormBuilder.com to create a lead qualification form.

The form had three key sections:

1. Introduction: Described the purpose of the call and set expectations.
2. Pre-Made Drop-Downs: Helped speed up calls while ensuring the lead was informed and relevant.
3. Open-Ended Questions: Allowed the lead to describe their goals in their own words.

This was a short summary (100-200 words) designed to do two things:

• Confirm the lead’s problem and validate their frustration.
• Explain what would happen on the call and how it would help them.

Here’s an example:

This section contained 5-6 multiple-choice drop-down questions to make sure:

• The lead had a truck we actually worked on
• We gathered important details before the call

Example Questions:

This section had 2-3 open-ended questions so the lead could explain their situation.

Example Questions:

At the bottom of the form was a big, clear button that said “Schedule Call”.

Clicking it submitted the form (which sent me an email) and redirected the lead to my calendar.

💡 Pro Tip:
I configured the form so that the lead’s name appeared in the subject line of the email notification. That way, when it was time for the call, I could quickly search my inbox for their name and pull up their form.

For scheduling, I used Calendly.

Why?

• It made it easy to create a public calendar
• I could modify availability anytime without adjusting the form
• It automatically sent confirmation and reminder emails

On the calendar booking page, I only asked for:

Calendly sent the lead a confirmation email and a reminder on the morning of our call.

At the scheduled time, I called the lead with their form in front of me so I was fully prepared.

Every call started like this:

After the call, I sent a follow-up email by replying to the form submission notification.

This email included:

• A summary of what we discussed
• A list of recommended parts (formatted as an invoice)
• A clear call to action (so they knew the next steps)

1. It attracted serious buyers.

2. It removed all sales pressure.

3. It filled my calendar without spending a dime.

P.S. - My company FerrumRed can onboard one new company per month. If you run an eCommerce store doing $100K-$500K in revenue, send me a message. Let’s see if I can help you scale.