My Work

2017 - 2023 \ Co-Founded 1023 Diesel

Media \\

Podcast 180k+ Downloads

YouTube 300K+ Views

Socials 15K+ Followers

The most instrumental part of 1023 Diesels rapid rise to success was our media presence.

While at 1023 Diesel I focused on two primary forms of content ultimately accumulating nearly 190k podcast downloads and over 300K views on YouTube.

All based on one concept: How can we effectively teach and support the people we are here to serve?

Shop Talk Podcast 

Over 180K Podcast Downloads

Video Education

Over 300K YouTube Views

E-Commerce \\

Products 2,000k+ Managed

Growth 9 Million+ Online Sales

Traffic 30K+ Organic visits per month

Building and managing an effective E-Commerce store was my main project.

While under my management, my team and I grew 1023 Diesels E-Commerce branch from $0 to over $1-Million in annual sales by year two and to over $2-Million annual sales by year three.

I directly oversaw a team of 3-5 people, and indirectly 10-12 people.

    Large Catalog

    • Sourcing & validating over 2,000 products
    • Pricing and inventory management across
    • Collect & combine data from 50+ manufactures

    Online Support

    • Phone & online access to expert advice
    • Email automation for easy access to well written FAQ's
    • Huge catalog of videos & podcasts driving new shoppers to proper products pre-purchase


    • Proper sales tax management in all states
    • Full understanding of cart-platform specifics
    • SEO, Search and accessibility optimized focused site-wide

    Recent Blog Posts

    Service Business: Where to Post Content (First 2 Years)

    Are you a service business owner? If so, read on for insights on marketing strategies that work. Discover why competence and consistency are key, and learn practical tips for leveraging platforms like blogs, podcasts, and social media.
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    Securing Your Business Accounts - The Basics

    Learn how to protect your online business accounts effectively. Cyber attacks are on the rise, with 73% of small businesses affected in 2023 alone. Discover why using strong, unique passwords and implementing multi-factor authentication (MFA) matters for your business's security.
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    The Cycle of Control – How Decisions Influence Outcomes

    Learn why decision-making is crucial in business outcomes and how counterpart decisions can shape your success. Understand the impact of influencing outcomes and the significance of making decisions even when uncertain.
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