I build things. Then I break them.
Notes on business, leadership, and building things, mostly learned the hard way. Also on the podcast.
Latest
Your Business Won’t Matter If No One Knows You Exist
Your business and dreams are irrelevant if no one knows you exist. What happens if you let yourself become irrelevant in the next 3, 5, or 10 years?
2024
- Should You Add E-Commerce to Your Service Business?Thinking about adding e-commerce to your service business? Here’s when selling parts online makes sense, and when it can hurt your margins and customer trust.
- How to Build a Website for Your Small Business (with a checklist)Building a website for your business doesn’t have to be overwhelming. Learn when and how to create a website that is easy to use and grows with your needs.

- 3 Free Content Ideas That Work for Any Niche2 formulas I used for YouTube content helped drive views and sales. Q&A videos and 'How to Buy' guides attracted the right audience with ease.

- The Most Important Transition for Scaling BusinessesSeparation of sales and operations is key for business growth. Without it, companies struggle with balance, overwork, and missed opportunities.
- The 5 Reasons People Don't Do What You Want Them TooStruggling to get people to do what you need? Use this 5-step framework to identify the real issue—so you fix the problem, not attack the person.

- Why The Flip Can't I Focus?Focus is the currency of entrepreneurs. Here’s how a flip phone experiment exposed my biggest distraction—and what I’m doing to stay present in work and life.
- How High Performers Turn Self-Doubt into SuccessImpostor syndrome isn’t a flaw—it’s a sign of growth. Here’s why high performers feel like frauds and how it contrasts with the Dunning-Kruger effect.
- Growth Is HardReflections on 7 months of newsletter writing, overcoming self-limiting beliefs, and the journey of becoming who you want to be through consistent action.
- Building, Breaking, Learning is An Entrepreneur's RealityIf I succeed, this will be why; if I fail, the same. Obsessive curiosity and unconditional empathy drive me—both my advantage and my challenge.

- How I Generated 2,976 Qualified Leads With Zero Ad SpendI built a system that gathered 2,976 qualified leads with $0 in ad spend. Here’s how a simple build call process turned into millions in revenue.

- How MailerLite Built an Offer So Good It Sells ItselfA good offer is one people would be stupid to say no to. Here’s how MailerLite turned complaints into a product customers love—and how you can do the same.

- A Thing Worth Buying: How Passion Built My First 1,000 CustomersA thing worth buying solves a real problem. I built my first product for myself, and enthusiasm drew in my first 1,000 customers. Here’s why that works.

- How to Secure Your Business Accounts Online and Why It MattersA crash course in digital asset security: How to protect your online accounts for your business and why it matters. Cyber threats are real, but preventable.

- The Cycle of Control – How Decisions Influence OutcomesYou can’t control outcomes, but you can influence them. Here’s why decision-making is crucial in business and how failing to act hurts both you.

- The 3 Types of Problems and How to Actually Solve ThemThere are three types of problems in business. Understanding them is the key to solving issues faster, making better decisions, and staying accountable.
