3 ways to make content for your business (all free)

2 Formulas I used for YouTube Content

I had the best luck with YouTube, probably because of the demographic (25-40 year old males). But, if you are starting now, I would choose TikTok for Short videos and YouTube for longer videos.

When I left 1023, we had around 450k views on our channel and around 5k subscribers.

That doesn’t seem like a lot.

But the key to content marketing is being so specific with your content that only the exact audience you want to sell to, will find and watch your videos.

YouTube is good at finding the right audience for your videos. If you do a “C-Minus” job on the content, but it truly helps a certain group of people, they will show it to those people.

It’s really hard to make videos that millions of people want to watch, but it is effortless to make videos that a few hundred, or a few thousand of your exact client will want to watch.

Formula #1 – Q&A

Q&A video(s) using screenshots of questions from your customers.

These can be from:

• Contact forms
• Direct messages
• Facebook Pages
• TikTok Comments…

This can get a lot of attention from your exact, ideal client.

Take a look at this:

You can just gather a collection of screenshots, and read them while they are on the screen and answer those questions.

This gives social proof that other people trust you enough to ask you questions, and encourages viewers to start a conversation with you because you are showing you are competent to answer those often tricky questions.

Then at the very top of the video description, link to a contact page where viewers can ask their questions.

At least three times during the video, you should mention that contact form link. Generally, at the beginning middle, and end of the video.

The really cool part is, that this creates a cycle of more questions… which equals more videos… which equals more views on you… which should equal more traffic and sales. It’s a win for everyone.

Q&A Pro tip: If you can get someone to read the questions to you, and you answer them, it’s even better for video. - This also gives you even more perceived credibility.

Perceived credibility, and perceived value are the same thing as credibility and value

Formula #2 – Show How to Buy

Some of the top-performing videos, ones that got us a huge number of sales, were just showing people how to buy products from us.

No joke - Look at this:

I know it sounds ridiculous, but these were terrible videos that got tens of thousands of views.

We had an e-commerce store that needed attention bad.

So I just started showing people how to shop for parts that worked well together.

The goal is to show the reader the thought process of choosing parts and navigating your store, or system, and it’s educational because you get to address common questions your clients have.

This is about the easiest marketing in the world, and generated hundreds of thousands in revenue for us.

To make these videos, I just:

• Pointed a camera at myself
• Recorded my screen with OBS Software
• Talked through the buying process

Like an expert, walking beside you picking out your order.

That’s it, and I believe this can work for any product business trying to stand out.

People trust you more when they can see your face, and when they know what to expect. So this strategy is an awesome one.

Strategy that got 180K podcast downloads for my business

Audio Marketing / A Podcast

In 2018, with a need to get attention and basically no budget, I started a podcast for the business and named it after the business.

It was mostly just the audio version of the same things I posted on YouTube, but it was more laid back, the same way I talk.

We also cross-posted those audio podcasts to YouTube, generally just audio laid over an image – so it was not even a “Video”.

In 5 years I only recorded 69 episodes, that’s only about 1/month.

That podcast was SUPER niche, but in 5 years it got over 60,000 downloads on the podcast apps:

And 120,000 views/downloads on YouTube:

So what about it?

I think creating hyper-specific media, around your super-specific niche, is the most powerful way of generating revenue.

It costs very little (if not nothing) to get started, and it forces you to pay attention to what your clients are asking for, which is always a win-win.